Dancing is Loving.

Welcome to DancingLoving!

- a non profit club nurturing women’s Vitality and Well-Being

Soft Power

Softness is hard work,

Softness is power!

DancingLoving is a non-profit club born in Zürich, out of love for dancing of two friends, who want to create the space for Women to dance, connect, and thrive for the best us.

At DancingLoving, we believe that every woman carries within her a unique and diverse spectrum of strength and confidence. Among the many forms of power, soft power stands out as one of the most profound, enduring, and potent forces. Soft power does not demand external displays of toughness or rely on confrontation. Instead, it reveals itself quietly through grace, resilience, and self-awareness. Every woman is born with this power―it flows within like a deep and steady river, waiting for you to discover, tap into, and awaken.

Dance, as a harmonious blend of movement, art, culture, and expression, is the key to unlocking this powerful source. Dance is not just a physical activity―it’s a language of the soul, one of the most primal forms of human expression. It’s not reserved for professional dancers; it belongs to everyone, regardless of your body type, experience, or background. Dance is universal and inclusive, offering a rare opportunity for every individual to reconnect with themselves, rediscover their confidence, and awaken their inner strength.

In a world that often misinterprets softness and sweetness as weakness, we challenge you to rethink those assumptions. Don’t shy away from softness or sweetness; don’t resist their power simply because they appear different from what the world often celebrates. True strength often lies beneath the surface. Ballet is the perfect example of soft power―on the outside, it appears graceful, light, and beautiful, but behind each elegant movement lies years of discipline, perseverance, and immense physical strength. Every leap, every turn, embodies not just beauty but also raw power. This balance of strength and beauty is the essence of soft power.

At DancingLoving, we encourage every woman to explore and activate her inner strength and confidence through dance. Dance is more than just a physical activity; it’s an emotional and psychological release. Here, you don’t need to worry about being “good enough” or meeting anyone’s expectations. Every movement you make is an expression of your power, and every step brings you closer to connecting with the deep, sustainable energy within. You will find your own rhythm, and embrace your soft power in a way that is uniquely yours.

Through dance, you’ll discover that this strength is enduring, limitless, and sustainable. It doesn’t come from external validation or rigid standards, but from your own understanding and acceptance of yourself. Dance teaches us to love our bodies, to value our inner strength, and to appreciate the power that lies within every graceful movement.

We invite you to join **DancingLoving"

Nadine & Wei

One afternoon, over coffee, we found ourselves deep in conversation about the challenges we face as women—especially as we get older. We talked about how difficult it can be to juggle everything: study, career and family that often leave little time for ourselves. We realized that many of us, once full of energy and passion, begin to feel burned out, losing touch with the things that bring us joy.

Then, we both agreed that dance has this unique power to reconnect us with our bodies, clear our minds, and recharge our spirits. From that moment, an idea was born: What if we could create a space where women could come together, dance, and reclaim a sense of balance in their lives? A place that offers not just physical movement but mental rejuvenation, encouraging sustainable health—inside and out.

We dreamed of more than just a club. We envisioned a community where women could prioritise themselves without guilt, nurturing their outfits, bodies and minds through training, styling, relaxing, inspiring & connecting with quality. Dance, after all, doesn’t just make you fit; it helps you release stress, find joy, and discover your own inner strength. We wanted to make this feeling accessible to women everywhere, especially those who rarely have the time to focus on themselves.

And what comes and what else?

At DancingLoving, we firmly believe that every woman possesses an inherent strength and unique confidence. This strength is multifaceted, not only manifesting in outward power but also in inner grace and resilience. Through the fusion of dance and art, our mission is to help you uncover and activate this inner potential, empowering you to find true confidence and strength in your self-expression.

1. Pop-Up Buyer Store:

Our Pop-Up Buyer Store is the perfect platform for exploring fashion and beauty, where each limited-time collection is carefully curated to offer delightful surprises. We are committed to the core values of affordable quality, eco-consciousness, and effortless convenience, ensuring that every piece is selected and tested with care and intention. You can preview the basic collections online and enjoy the in-store experience of trying them plus the pre-order collection on for a tactile and joyful connection to the products. With our limited-time sales, subscribing to our newsletter ensures that you’ll never miss out on an exclusive opportunity.

2. Interactive & collaborative Events and Platforms:

We believe that dance is not just a form of physical expression but a deep emotional connection. That’s why we’ve created a diverse interactive platform, where you can engage with other women, share your journey, and grow together. Our events range from expert lectures, interactive salons, foto-shooting sessions, dance performances, workshops, personalised consultations and retreat programs. Each activity is designed to embody the principles of friendliness, artistry, distressing and sustainability. Here, you’ll gain not only professional insights and inspiration but also the opportunity to build lasting connections with like-minded women. Together, we share stories, support one another, and grow stronger. DancingLoving is committed to providing the best platform for connection, interaction, collabration and personal growth, evolving hand in hand with you.

3. Blog Section:

Our blog section is your go-to place for daily inspiration and practical tips. Packed with a variety of useful insights, our blog helps you better understand dance, health, and art, while enriching your life in unexpected ways. By subscribing to our newsletter, you’ll always stay up-to-date with the latest articles and content, ensuring that your days are filled with fresh ideas and positive energy―like an “oxygen boost” for your mind and spirit.

Important Note:

As a non-profit organization, we are deeply committed to empowering women through dance and the arts. All profits are reinvested into developing new products and organising activities that continue to bring value and support to our community.

Whether you’re discovering unique styles in our Pop-Up Buyer Store, engaging in our interactive events, or finding inspiration through our blog, your involvement is the force behind our progress. Here at DancingLoving, we’re more than just a brand―we’re a collective of passion and purpose. Join us in exploring the beauty and possibilities of life, uncovering inner strength, and embracing a sustainable way of living. Together, let’s shape the future, one dance step at a time.